A History of Advertising - From the Earliest Times. by Henry Sampson

Author:Henry Sampson [Sampson, Henry]
Language: eng
Format: epub
Publisher: anboco
Published: 2017-02-09T23:00:00+00:00

ANTED to PURCHASE some OLD ARTIFICIAL TEETH. Persons having the above to sell can apply, with the teeth, or, if forwarded by post their value will be sent per return.—Mr ——.

Theatrical advertisements are, as has been remarked, often very funny, and whether from ignorance on the part of the writers, or the prevalence of technology, the columns of the Era absolutely teem with startling notices, which when coupled with the really remarkable as well as “original” correspondence, and the provincial critiques, make the chief theatrical organ one of the most genuine among comic papers, and this is none the less so because the Era’s comicality is unintentional. A fair specimen of the general style is given in an advertisement appearing in March 1874, and if our reproducing it will be of any use to Messrs Gonza & Volta, they are quite welcome. In fact it would be sad to think that such an effort should go unrewarded:—

Nil Admirari.

GONZA and VOLTA!!!

GONZA and VOLTA!!!

GONZA and VOLTA!!!

The Modern Hercules and Achilles. The Goliathan Gymnasts. The Champions of Olympia Resuscitated. The greatest Athletes since the Christian Era.

M. DE GONZA, the famous Mexican Athlete of the Golden Wing and Olympic Club; also of Crystal Palace, Cirques Napoleon and de l’Imperatrice celebrity, and late Proprietor of Gonza’s Transatlantic Combination Company, has much pleasure in announcing that the Colossal Sensation he is about submitting to the World’s criticism is in course of progression, and that he has secured the services of EDOUIN VOLTA, the grandest Aerial Bar Performer of the period, who will have the honour of making his First Appearance in England in conjunction with M. DE GONZA’S New Aerial Athletic Performance. M. DE GONZA, without desiring to eulogise, prognosticates that his coming achievement will introduce an astonishing epoch in gymnastics. In ancient days mythological conceptions were framed by senile philosophers for the wonder and delectation of the inhabitants of the world B.C., more particularly during the existence of Rome under the Empire, when the stupendous Colosseum lived in its glory, and where myriads witnessed the famous gladiatorial combats. In those mighty days of heroism, when the great pan-Hellenic festivals were held, every fourth year in Olympia, instituted by Iphitus, King of Elis, the ninth century B.C., when Athletic revels and Icarian games were as prevalent as cigar smoking in this generation, people were more prone to countenance the possible existence and marvellous exploits of the gods and goddesses. Evanescent ages have flown by, and in the sentiments of millions there now subsists a certain amount of familiarity with the intrepid and valiant deeds of those illustrious mythological gods Hercules and Achilles. They have been quoted and spoken of so often that their fictitiousness is forgotten. They have ingratiated their fabulous selves into the good graces of mankind, and become entwined around their minds like the ivy around the gnarled and knotted oak; and, although centuries have passed away, this nurtured concatenation of deep-rooted imaginations have not proven altogether futile, for these legendary and dauntless heroes actually do exist in the persons of

GONZA and VOLTA,

The Cyclopean Athletes of the Age.

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